I honestly never thought I’d say this, but it turns out spending a morning in a toy shop can actually be a fun event.
If you’re heading to London any time soon, and specifically if you’re looking for a way to kill time indoors for a few hours, Hamley’s Toy Store in Regent Street is amazing. On our way in I told my 4 year old Ameli that I wouldn’t be buying anything and we were just there to look, and amazingly, that was fine! She didn’t ask for anything all day, and was more than happy with the ‘free’ things she walked away with. (More on those in a bit.) I was quite surprised. I had expected a bit more fight! (In truth I think she was so overwhelmed she wouldn’t have known what to ask for anyway!)
Hamley’s Toy Store isn’t a shop. It’s an experience. Seriously. When they open the doors at 11am (on a Sunday) there’s a whole countdown, and eager browsers and shoppers alike are dragged into the spirit of the thing by ‘hosts’ counting down to the opening of the shop, by princesses and the Hamley’s bear waving at them and welcoming them. I’ve never really experienced anything quite like it!
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